Orange

Mark was asked to construct a sand sculpture for the mobile phone operator, Orange. Orange UK is part of Orange SA, a subsidiary of France Telecom. The phone company had a high-profile advertising campaign, focusing on the ‘Hard-nosed businessman’. The series of adverts literally featured a hard-nosed businessman, played by comedian Neil Mullarkey in humorous situations. Orange required a sand sculpture of the hard nosed businessman for promotional purposes. With the help of another sand sculptor, Ed Dudley, they used three tons of sand to build the sculpture. He built the businessman in Wembley Arena in 2004, it took three days. The sand sculpture received lots of interest from passers-by.